Ed's Blog

"Some people know everything, but that's all they know."

WINNING THE POLITICAL PROPAGANDA WAR

political-spin1

If Republicans continue to lose presidential elections it won’t be only because they failed to garner a sufficient percentage of the growing Hispanic, Asian and African-American vote; it will be because they continue to lose the propaganda war.  (Read the full column at EWRoss.com)

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3 Responses

  1. EWRoss says:

    You could have the finest widget in the world, but if you cannot market it, it won’t sell… ever. This article makes that point pretty well.

    There’s an old axiom in the sales world… and is ever true:

    “Sell it by by a zealot.”

    We need a load of highly-charged zealots (consumer advocates for “word of mouth” marketing) to match or exceed the sheer numbers of brain-dead zealots the Liberals have. Without them, no one will know how good (or bad) our “product” is, and what it’ll do for them better that what the competition’s can do.

    How do you make a zealot…?

    Packaging is one of the most significant factors in what sells a product, not necessarily the product that’s in that bright and pretty packaging.

    Why else would major corporations spend so much time, effort and money on market research looking for what makes their products look so good in the box, it literally flies off the store shelves?

    Check it out for yourselves with people around you that best represent the average low-information consumers (and voters)… your kids. Think about exactly what makes them want a particular brand of cereal, shoes, toys and so on…

    You could even look at yourself when deciding on which new car to buy… I’d bet it’s not just the specifications for the vehicle… it’s what real estate folks like to call “curb appeal.”

    Or, think about why most women want nice clothes, bling and accessories… Could it be they want to look appealing?

    I think you might be surprised at what you see, once you start looking for it.

    Packaging sells products, ideas and people. Also political candidates.

    That’s what liberals know that conservatives seem to have either forgotten, or never knew to begin with.

    Oh, and you make a zealot by not only having great, appealing packaging, you seal the deal by delivering more than what you promised. 110%. Customer satisfaction, plain and simple.
    By Nick (“Old Nikko”) Snyder, Sr.

  2. Reposted from Linkedin says:

    You could have the finest widget in the world, but if you cannot market it, it won’t sell… ever. This article makes that point pretty well.

    There’s an old axiom in the sales world… and is ever true:

    “Sell it by by a zealot.”

    We need a load of highly-charged zealots (consumer advocates for “word of mouth” marketing) to match or exceed the sheer numbers of brain-dead zealots the Liberals have. Without them, no one will know how good (or bad) our “product” is, and what it’ll do for them better that what the competition’s can do.

    How do you make a zealot…?

    Packaging is one of the most significant factors in what sells a product, not necessarily the product that’s in that bright and pretty packaging.

    Why else would major corporations spend so much time, effort and money on market research looking for what makes their products look so good in the box, it literally flies off the store shelves?

    Check it out for yourselves with people around you that best represent the average low-information consumers (and voters)… your kids. Think about exactly what makes them want a particular brand of cereal, shoes, toys and so on…

    You could even look at yourself when deciding on which new car to buy… I’d bet it’s not just the specifications for the vehicle… it’s what real estate folks like to call “curb appeal.”

    Or, think about why most women want nice clothes, bling and accessories… Could it be they want to look appealing?

    I think you might be surprised at what you see, once you start looking for it.

    Packaging sells products, ideas and people. Also political candidates.

    That’s what liberals know that conservatives seem to have either forgotten, or never knew to begin with.

    Oh, and you make a zealot by not only having great, appealing packaging, you seal the deal by delivering more than what you promised. 110%. Customer satisfaction, plain and simple.
    By Nick (“Old Nikko”) Snyder, Sr.

  3. Bob says:

    Ed,
    The Democrats have enjoyed being the media “Darlings” for well over twenty years. It really seemed to become prevalent and “In Your Face”during the George H W Bush/ Bill Clinton campaign. Bush ran a half hearted campaign in hopes that the liberation of Kuwait would carry him through the presidential election. William Jefferson Clinton, a gifted public speaker, ran a vigorous campaign at a time when a multitute of the voting population switched from the voters of the Greatest Generation, to that of the Baby Boomers that proceded them. When Ross Perot entered the race with his Will Rogers style of humor combined with his unlimited personal campaign funds, many “On the Fence” Republican votes went his way. This really muddied the water for the struggling George Bush.

    The unfairness of the media, with its overwhelming political muscle, has continued to pick up speed towards its damaging effects on Republican candidates and their agendas. This, combined with the infighting and the reluctance to “Change” within the Republican party has created a major challange for most any Republican candidates at all levels. The continued efforts of things like repealing Obamacare, reguardless of its popularity, has been an example of stubborness to change by the House of Representatives. The media has jumped all over the fact that House Republicans are wasting valuable time on an issue that was deemed constitutional by the United States Supreme Court, and is now the law of the land reguardless of what our opinions are concerning Obamacare.

    I am not sure what the future holds for Republicans running for election or re-election, but they are definatly in a compromising position that requires new strategies that contains defense mechanisms to counter an aggressive one sided media.

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