How many times have you heard someone say, “I like Sarah Palin, but I could never vote for her for president”? If Gov. Palin jumps into the presidential race next month as most now expect, how can she change the minds of enough people who think this way to win the Republican Party’s nomination and, if so, the general election?
Her critics on the left and the right believe she can’t overcome her negatives and won’t change many minds. She won’t win the Republican nomination, and if by some chance she did, she wouldn’t win the general election.
Palin’s supporters say that no one should underestimate Palin. She is a masterful retail politician; and once she starts campaigning and people listen to her side by side with her with her Republican rivals, many will change their minds. They argue that she can win the nomination and defeat Barack Obama.
Most of these predictions, however, are wishful thinking; and hope is not a strategy. If “candidate” Palin is going to change the minds of those whose minds may be changeable, she and her supporters have to focus on specific groups with targeted appeals. (More)